Capture, score and assign leads from every channel, before they are a deal.

Leads is the top of the funnel: a name and a signal, not yet a pipeline row. Scoring and assignment decide who owns the first conversation. When the lead is real, it becomes a contact and an opportunity without being retyped.

What you can do

1. 01

   In from every door

   Web, events, partners and a form on a phone all create the same kind of lead, in one list.

2. 02

   Someone owns it

   Assignment is a person, not a shared inbox. A lead that nobody owns is a lead you will lose.

3. 03

   Promote, do not copy

   When they are ready, they become a contact and a deal. The history of how they arrived stays with them.