Apps
Social Marketing is the calendar of what the company said in public. Posts are planned, scheduled and recorded against campaigns. It will not replace the networks; it will stop the marketing folder from being a graveyard of captions.
What you can do
- 01
One calendar
What goes out this week is a list, not six apps and a spreadsheet of dates.
- 02
Copy you can reuse
Arabic and English captions live with the post, so a campaign is not rewritten from memory.
- 03
Tied to the campaign
A post belongs to a push you can measure, next to email and events, not as a one-off.